15/10/2009 steven

The future of Web Analytics

The include of private browsing in the latest Firefox update has highlighted an issue I’ve been thinking about for a while.

I both use and encourage friends to install applications like NoScript and Ghostery; which has major implications for Google Analytics. As far as I can see the use of such software will only increase as they move into mainstream consciousness.

How is the increased use of anonymous browsing going to affect Web Analytics & what can be done to compensate for this growing trend?

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