"Sustainable Web Solutions ~

The include of ‘private browsing’ in the latest Firefox update has highlighted an issue I’ve been thinking about for a while.

I both use and encourage friends to install applications like NoScript and Ghostery; which has major implications for Google Analytics. As far as I can see the use of such software will only increase as they move into mainstream consciousness.

How is the increased use of anonymous browsing going to affect Web Analytics & what can be done to compensate for this growing trend?