What is Search Engine Optimisation?

SEO stands for “Search Engine Optimisation” and refers to a method of improving both the quality and the number of visitors to a web page.

As an Internet marketing tool, SEO looks at how search engines work and analysing the specific search strategies’ of the targeted internet users. Typically, the higher a site appears in search page results, the more visitors it will receive from that search engine.

Optimising a website involves editing its content and HTML structure to increase relevance of specified key-phrases and also removing barriers to allow ‘spiders’ crawling your pages to index the content easily.


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"Key-Word Analysis" is an integral part of on-page optimisation; you need to strike a balance between popular phrases that are being keyed into search engines and competition for those phrases. This ethos also applies to any Pay Per Click Campaign.